ITC Services is the leading tarp rental company on the West Coast. With over 4 million tons of hay going to export from the US in 2014, ITC Services provides farmers a protection of their valuable product. The company is expanding into new markets and wants to reach a younger generation of farmers while still maintaining their values and service. UrbanBigfoot created a full-scale re-branding that included a new logo, branding assets, website, and marketing materials.
ITC Services was seeking a new brand image to allow for them to connect with a younger generation of farmer, while still maintaining their founding principles. Their previous logo did not accurately represent the type of service that they provide to their customers. We went with a simple design that stood out from their competitors and contains symbols that help a consumer see what industry they are in at first glance.

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